6 min readContent & SEO
Content Pruning: What To Delete And What To Keep
Most sites carry hundreds of pages that earn nothing and dilute everything. A decision procedure for deleting, merging, redirecting, or rewriting each one.
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SEO
17 articles tagged SEO. For the wider topic, see Content & SEO.
6 min readContent & SEO
Generative Engine Optimization: What Actually Works in 2026
GEO is part real research, part sales pitch. What the original paper measured, what Google has put in writing, and which tactics are folklore.
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Google's AI Content Policy: What Is Actually Banned
Using AI to write is not a violation. Scaled content abuse is. Where Google draws the line, in its own words, and what that means for your drafts.
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How AI Assistants Choose Which Sources To Cite
Assistants pick three to ten sources per answer, and most of them are not brand websites. What the citation data shows and what you can influence.
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llms.txt in 2026: A Reality Check Before You Ship One
Adoption jumped, then Google said it ignores the file entirely. What llms.txt was proposed for, what it does not do, and when it is still worth publishing.
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Search Console AI Performance Reports: What They Do And Do Not Tell You
Google added generative AI reporting to Search Console in 2026. What is counted, what is bundled, and which questions the data still cannot answer.
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Should You Block AI Crawlers? A Decision Guide For 2026
Cloudflare set a September 2026 deadline for mixed-use crawlers. What blocking actually costs you, who should do it, and how to decide per crawler.
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Zero Click Search: What To Do When The Answer Replaces The Link
Users click far less when an AI summary appears. What the measured numbers actually say, and how to write pages that still earn something without the click.
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AI Search Metrics Worth Tracking, And The Ones That Are Vanity
Rank tracking stopped answering the question. A short set of measurements that survive contact with generative search, including one you do by hand.
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How To Audit A Page For AI Citability In Fifteen Minutes
A concrete checklist for whether a page can be quoted correctly out of context, plus the one test that catches more problems than any tool.
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How To Write A Comparison Page Without Trashing The Competition
The rigged comparison table fools nobody and costs you the sale. How to pick criteria honestly, concede real weaknesses, and still win the decision.
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How To Write A Meta Description That Earns The Click
Search engines rewrite most of them, which is exactly why the ones that survive matter. What to promise, what to cut, and the length that actually displays.
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How To Write An FAQ Section That Gets Extracted
Most FAQ blocks are padding with a schema tag attached. What makes a question worth answering, and the formatting rules that decide whether it parses.
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How To Write Headlines And Title Tags That Do Different Jobs
Your H1 and your title tag are read in different places by different people. Why one string for both usually fails, and how to write each one.
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How To Write Internal Links And Anchor Text That Do Something
Read more is a wasted link. How to choose which pages to link, where in the paragraph to put them, and what the anchor text should say.
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Scaled Content: Where The Line Actually Is
Programmatic pages are not automatically spam, and hand-written ones are not automatically safe. The test Google applies, and how to stay on the right side.
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Why Your Traffic Dropped Without An Algorithm Update
Volatility without a confirmed update is now common. The boring explanations to rule out first, in order, before you rewrite pages that were fine.
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