6 min readContent & SEO
How To Write A Case Study People Believe
Most case studies are testimonials with a chart. What to include so a sceptical buyer can check your claim, and what to do when the numbers are unimpressive.
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Sales
6 articles tagged Sales. For the wider topic, see Workplace Writing.
7 min readWorkplace Writing
How to Answer "Did You Use AI?" in a Proposal or Tender
AI questions now appear in RFPs and client questionnaires. What a good answer contains, why defensiveness reads badly, and a worked example you can adapt.
Read article →5 min readWorkplace Writing
How to Write a Partnership Proposal Email
Most partnership emails are asks disguised as offers. How to write one where the value to them is obvious in the first two sentences, and the ask is small.
Read article →5 min readWorkplace Writing
How to Write a Price Increase Letter
The number, the date, and the reason, in that order. How to announce a price rise without triggering a wave of cancellations or a negotiation you did not plan for.
Read article →2 min readWorkplace Writing
How to Write a Client Discovery Follow-Up
Follow up after a discovery call with a clear summary of goals, constraints, open questions, and agreed next steps.
Read article →3 min readWorkplace Writing
How to Write a Cold Outreach Email That Gets a Reply
Cold email works when it respects the reader. How to earn the first reply with relevance, brevity, and a single easy ask.
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