Topic
9 articles tagged Sales. For the wider topic, see Workplace Writing.
The first outreach message to a potential customer is mostly ignored for predictable reasons. How to write one that earns a reply instead of a delete.
Read article →The first follow-up is easy. The second is where people either give up or turn into a pest. How to send it so it adds value and gives a graceful out.
Read article →'Just checking in' is the email clients delete on sight. How to give a real reason to reach out so your message is welcome instead of noise.
Read article →Most case studies are testimonials with a chart. What to include so a sceptical buyer can check your claim, and what to do when the numbers are unimpressive.
Read article →AI questions now appear in RFPs and client questionnaires. What a good answer contains, why defensiveness reads badly, and a worked example you can adapt.
Read article →Most partnership emails are asks disguised as offers. How to write one where the value to them is obvious in the first two sentences, and the ask is small.
Read article →The number, the date, and the reason, in that order. How to announce a price rise without triggering a wave of cancellations or a negotiation you did not plan for.
Read article →Follow up after a discovery call with a clear summary of goals, constraints, open questions, and agreed next steps.
Read article →Cold email works when it respects the reader. How to earn the first reply with relevance, brevity, and a single easy ask.
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