6 min readContent & SEO
Content Pruning: What To Delete And What To Keep
Most sites carry hundreds of pages that earn nothing and dilute everything. A decision procedure for deleting, merging, redirecting, or rewriting each one.
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Content Marketing
17 articles tagged Content Marketing. For the wider topic, see Content & SEO.
6 min readContent & SEO
Slop Became Word Of The Year. Now Your Readers Are Looking For It
Dictionaries named slop the word of 2025 and readers learned the pattern. What actually triggers the label, and how to keep it off work you publish.
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Clanker And The AI Backlash: What Brands Should Take From It
A Star Wars insult became the internet's shorthand for AI resentment. What that vocabulary signals about your audience, and how it should change your copy.
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How To Disclose AI Assistance On A Blog
A blanket AI notice on every post says nothing useful. How to decide when disclosure is required, when it helps, and what wording actually informs a reader.
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How To Refresh An Old Blog Post Without Breaking It
Updating the date is not a refresh. Which posts are worth reworking, what to change, and the edits that quietly destroy a page that was working.
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How To Repurpose One Post Into A Week Of Content
Reposting the same paragraph to four channels is not repurposing. How to extract the parts that stand alone and rewrite each for where it lands.
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How To Structure A How To Article So People Finish The Task
Numbered steps are the easy part. Where to put prerequisites, how to handle the branch, and why the failure cases belong in the article rather than the comments.
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How To Write A Blog Post Outline That Survives The Draft
Most outlines are tables of contents that collapse the moment writing starts. A method that front-loads the decisions and makes the draft mechanical.
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How To Write A Case Study People Believe
Most case studies are testimonials with a chart. What to include so a sceptical buyer can check your claim, and what to do when the numbers are unimpressive.
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How To Write A Comparison Page Without Trashing The Competition
The rigged comparison table fools nobody and costs you the sale. How to pick criteria honestly, concede real weaknesses, and still win the decision.
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How To Write A Content Brief A Writer Can Actually Use
Keyword, word count, and three competitor links is not a brief. What to specify, what to leave open, and why the sources section decides the draft.
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How To Write A Content Style Guide People Actually Follow
A 40-page style guide gets read once. What belongs in a one-page version, what to leave to judgement, and how to make the rules enforceable.
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How To Write A List Post That Is Not Slop
The format is not the problem. Twelve interchangeable entries written from other people's marketing pages is. How to make a list post worth publishing.
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How To Write A Meta Description That Earns The Click
Search engines rewrite most of them, which is exactly why the ones that survive matter. What to promise, what to cut, and the length that actually displays.
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How To Write A Newsletter People Actually Open
Open rates are now unreliable and the first line matters more than the subject. What to put in the preview text, and the structure that keeps subscribers.
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How To Write Alt Text That Earns Its Place
Alt text is written for someone who cannot see the image, not for a crawler. The decision tree, the cases where empty is correct, and the keyword mistake.
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How To Write Headlines And Title Tags That Do Different Jobs
Your H1 and your title tag are read in different places by different people. Why one string for both usually fails, and how to write each one.
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