6 min readContent & SEO
How To Write A Case Study People Believe
Most case studies are testimonials with a chart. What to include so a sceptical buyer can check your claim, and what to do when the numbers are unimpressive.
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Business Writing
15 articles tagged Business Writing. For the wider topic, see Workplace Writing.
5 min readContent & SEO
How To Write A Comparison Page Without Trashing The Competition
The rigged comparison table fools nobody and costs you the sale. How to pick criteria honestly, concede real weaknesses, and still win the decision.
Read article →6 min readContent & SEO
How To Write A Newsletter People Actually Open
Open rates are now unreliable and the first line matters more than the subject. What to put in the preview text, and the structure that keeps subscribers.
Read article →5 min readPrivacy & Compliance
How to Write a Contract Termination Notice
Ending a contract cleanly: which clause you are using, the effective date, and what happens to work in progress. Plus the sentences to leave out.
Read article →5 min readProductivity & Operations
How to Write a Job Description That Attracts the Right People
Most job descriptions filter out good candidates and attract mismatched ones. What to cut, what to add, and how to write the requirements section honestly.
Read article →5 min readWorkplace Writing
How to Write a Partnership Proposal Email
Most partnership emails are asks disguised as offers. How to write one where the value to them is obvious in the first two sentences, and the ask is small.
Read article →5 min readWorkplace Writing
How to Write a Price Increase Letter
The number, the date, and the reason, in that order. How to announce a price rise without triggering a wave of cancellations or a negotiation you did not plan for.
Read article →5 min readWorkplace Writing
How to Write a Refund Response to a Customer
Approving, partially approving, or declining a refund. Templates for each, and the ordering rule that keeps a decline from becoming a public complaint.
Read article →5 min readProductivity & Operations
How to Write an API Deprecation Notice
What is going away, when, what to use instead, and what breaks if you ignore it. How to deprecate without losing the developers who depend on you.
Read article →5 min readProductivity & Operations
How to Write an Invoice Reminder That Gets Paid
A three-stage escalation for late invoices, from the friendly nudge to the formal notice, with the wording that keeps the relationship and gets the money.
Read article →5 min readWorkplace Writing
How to Write So AI Search Quotes You Correctly
AI assistants now summarize your page instead of sending traffic to it. How to structure writing so the machine extracts what you meant, not a confident distortion of it.
Read article →2 min readWorkplace Writing
How to Summarize a Consulting Scope of Work
Create a plain-language scope summary that aligns outcomes, deliverables, exclusions, responsibilities, timing, and change control.
Read article →2 min readWorkplace Writing
How to Write a Budget Approval Request
Write a budget request that connects the amount to an outcome, shows alternatives, and makes the approval step explicit.
Read article →2 min readWorkplace Writing
How to Write a Vendor Delay Message
Tell a supplier or internal stakeholder about a vendor delay with the new date, impact, recovery plan, and required decision.
Read article →2 min readWorkplace Writing
How to Write a Proposal Executive Summary
Summarize a business proposal around the decision, expected outcome, investment, evidence, risks, and next step.
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